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Domain Authority: A Better SEO Metric than Page Rank?

Written By dfd on Tuesday, November 4, 2014 | 12:22 PM

If you are thinking of having your own blog or you’re just starting out, you will eventually realize the importance of domain authority. There have been plenty of SEO experts that are saying Moz’s Domain Authority is a better metric to go off of than Google’s PageRank. You are probably thinking how could something ever be better than what Google has to say since they are the main search engine, but once you understand some of the major aspects of Domain Authority, you might change your mind.

What is Google PageRank and Moz Domain Authority?

These two separate things are metrics that take into account of a lot of aspects of a certain website and then rank them to let them know how well they are doing and where they stand. The more authority you have, the better.
It is important to keep on top of how well you are doing to ensure that your efforts won’t go without reward. Since no one really knows the exact algorithms of search engines, we have to do everything we can to try and see if everything we are doing is working properly. So, by being able to check our authority numbers, we can see how well our sites are.